OUR TEAM

Vas Art

Head of Marketing

17 years of experience in brand marketing, product marketing, growth marketing, managinghigh-complexity projects within the agency environment.

● Branding & Rebranding: Lead the creation of brand books and brand style guides; develop visual and verbal communication policies.
● Management: Integrated the Entrepreneurial Operating System (EOS) framework to track organizational both short- and long-term KPIs; manage a multi-functional team.
● Marketing Strategy: Develop inbound/outbound GTM strategies; manage omni-channelcampaigns execution; long-term (5-10 years) planning.
● Client and Stakeholder Relations: Build strong client relationships and managing expectations; collaboration with internal and external partners.
● Pay-per-click Advertising: Achieved TOP-1 share of voice for a client in the US.
● Search Engine Optimization: Attained Google TOP-1 ranking in the US and globally.
● Web Design and Development: Lead UX/UI design and web development; implemented Webflow+Shopify CMS integration for e-commerce.
● Marketing Automation: Executed LinkedIn and email automations.
●Conversion Optimization: Lead sales and lead generation using the P.I.E. framework, focusing on Potential, Importance, and Ease to maximize effectiveness.
● Content Marketing: Lead copywriting team both for the agency and clients.
● Creative Direction: Directed the production of 3D commercials by Awwwards jury designers.
● Photo and Video Production: Managed a 2-day video shoot involving 50+ staff.
● ABM: Utilize Zoominfo, Dripify, and Hubspot to execute ABM strategy.
● Operations: Supervise account management (agreements, reporting, budgeting and invoicing).

Education
● Harvard Business School Online, Digital Marketing Strategy
● Bachelor in International Commerce and Finance