ALCOHOL MARKETING NEWS, TRENDS AND ADVERTISING CAMPAIGNS

Why alcohol brands look successful but stall: awareness rises, velocity doesn’t. The missing system between attention and purchase.

In this report, we will paint a comprehensive picture of what 2026 holds for rum and beyond, grounded in expert insights and the latest data.

Global beer enters a 2026 reset, with stabilising volumes, uneven growth, and value driven by major events, premiumisation, low-alcohol, and emerging niches.

Sake Market 2026: actionable insights and a thorough understanding of where the sake industry stands in 2026 and where it’s headed.

Tequila enters 2026 as a premium, fast-growing but maturing category, where future success will be driven by authentic heritage, smart innovation, sustainability, and digital-first brand building rather than sheer volume growth.

An in-depth analysis of the premium gin market, exploring current trends, challenges, and opportunities for alcohol brand marketing leaders and owners.

An in-depth analysis of the evolving Ready-to-Drink (RTD) market and its implications for the global alcohol industry.

Discover 2026’s biggest cocktail trends, from the enduring reign of the Margarita and Mojito to the rise of Palomas, spritzes, espresso martinis, and globally inspired, low-ABV, wellness-driven drinks shaping the future of mixology.

Baijiu is even “the world’s most consumed spirit by volume,” with 2025 revenue above $115B. Growth is fuelled by China’s rising incomes, deep cultural demand, and a boom in premium/luxury segments.

Whiskey’s 2025 pivot: from supply glut and slower demand to targeted premiumization and bold strategies for alcohol marketing leaders.

The US wine market is at a crossroads, facing challenges from declining volumes and shifting consumer behaviors.

Comprehensive guide for alcohol brands on winning World Cup 2026 - strategies, compliance, culture, and case studies across categories.

Chivas Regal’s new campaign brings together Formula 1 star power and the unsung heroes behind the scenes in a stirring tribute.

Bud Light kicks off NFL season with Peyton Manning, team cans & tailgate giveaways, aiming to rebuild fan trust and brand loyalty.

Patrón’s “Censored Truth” campaign shows how a brand can embrace a challenge (here, regulatory restrictions) and turn it into a differentiator.

Grey Goose’s Hôtel campaign – starring actress Zoë Saldaña – serves as a prime example of brand-led growth in the ultra-premium spirits category.

Over the last 30 years, a select few whiskey brands have executed truly game-changing marketing campaigns.

Casamigos redefines tequila marketing with its bold 2025 “Anything Goes” campaign — friendship, storytelling, and global ambition collide.

Dom Pérignon’s brand marketing masterpiece ‘Creation is an eternal journey’ unites seven icons, immersive art & new vintages in a spiral of time.

The “Step Into The Blue” campaign centers on the brand’s iconic blue identity, using its rich hue as a visual anchor for emotional storytelling.