Uncovering deep market insights to forge strategies that resonate with your audience.
Crafting compelling wine brand identities that echo your unique story and values.
Strategically mapping your path to market leadership with innovative, data-driven campaigns.
Designing labels and bottles that capture attention and tell your wine brand's story at a glance.
Building engaging, intuitive websites that encapsulate your wine brand's digital presence.
Bringing your wine brand to life with dynamic, visually stunning motion 3D graphics.
Crafting bold, impactful ads that cut through the noise and capture hearts.
Optimizing your digital touchpoints to maximize conversions.
Like a well-crafted drink, we start with blending the essentials. This is where we gather all the ingredients - paperwork, documents, and access essentials. It's the meticulous preparation of our marketing mixology station, ensuring every tool and ingredient is in place.
Here, we taste the unique flavor of your wine brand's current situation. This stage is all about understanding and savoring the nuances, identifying the distinct notes, and deciphering the palate of your brand's needs and aspirations.
Consider this our experimental phase, where we mix various elements to find the perfect solution. It's a deep dive into research, understanding competitor practices, and exploring a spectrum of possibilities. Think of it as our flavor lab, where creativity meets strategy.
After a thoughtful marketing session, we present our solution that's a blend of your wine brand's essence and the insights gathered. It's tailored, bold, and designed to resonate with your audience's taste buds.
At this juncture, we artfully bring the approved solution to life, much like a master bartender expertly crafting a signature cocktail. It's a phase where precision meets creativity, and every element of the plan is meticulously mixed, shaken, or stirred into being.
The grand reveal - your wine brand's moment to shine. It's where we uncork the bottle and let the world taste the flavor crafted by OhBEV. And as we celebrate this launch, we're already thinking of the next step, the next unique solution that will continue to elevate your brand.
The current messaging used in the wine industry is targeted towards an older generation and is not resonating with younger consumers. Instead of using outdated messaging, the industry needs to reimagine and redefine its audience and individual brands.
Currently, the wine industry spends only 5% of all alcohol beverage advertising spending, which is embarrassingly low. To create more interest in wine products, the industry needs to invest more in advertising.
The solution to declining demand is to improve the value of wine compared to competing beverages. To achieve this, the industry needs to promote features of wine that resonate with new and marginal wine consumers.
The wine industry needs to attract a younger and more diverse audience, which requires a reevaluation of all aspects of the brand expression, including website, tasting room, winemaking, growing operations, packaging, hiring practices, and dress code.
Emerging data from retail sources indicates that younger consumers are interested in wine and are making the largest per-bottle purchases when they do buy wine. This presents an opportunity for the wine industry.
Younger consumers are skeptical about inauthentic and opaque marketing, and most of the time, they don't care about the family name on the bottle unless it comes with a story that resonates with them.
At OhBEV, innovation, creativity, and strategic insight are not just values; they are the pillars of our approach to wine marketing.
We pride ourselves on shattering clichés and delivering unique, data-driven solutions that resonate deeply with consumers. As ambassadors of change, we ensure every wine brand's story is not only heard but felt, crafting narratives that stand the test of time.
How much does it cost to launch a new beverage brand?
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