ALCOHOL MARKETING NEWS, TRENDS AND ADVERTISING CAMPAIGNS

Ketel One Botanical redefines summer luxury in its new ad, shifting to aspirational branding to captivate urban millennial women.

Bacardi Rum is amplifying its connection with music as a pivotal marketing strategy, launching an unparalleled partnership with global pop sensation Camila Cabello.

Hennessy redefines brand image with whimsical, stylish campaign, showcasing cocktail creativity and luxury appeal.

Stagecoach teams up with The New Bar to introduce non-alcoholic drinks, aligning with Gen Z's sober curiosity trend at this year's fest.

It can vary widely depending on numerous factors, including the type of drink, bottle or can chosen, the country and local laws, your strategic vision as a brand owner.