ALCOHOL MARKETING NEWS, TRENDS AND ADVERTISING CAMPAIGNS

Maker's Mark's new “Perfectly Unreasonable” campaign merges heritage & bold innovation, inspiring authenticity in alcohol marketing.

Global cider is rising with premium craft, seasonal peaks, and local expansions. Marketers, gear up for robust growth in 2025.

Gabriel Macht and Bear Fight Whiskey’s bold ad sparks laughs and resonates with everyday “bear fights,” blending humor with authenticity.

Global 2025: Evolving tastes, mindful drinking, sustainability & new markets reshape beer, spirits, wine, sake, gin & RTDs.

Beer in 2025: Craft consolidation, NA brew boom, and global expansions shape a dynamic market. A must-read for marketing pros.

Whiskey’s 2025 pivot: from supply glut and slower demand to targeted premiumization and bold strategies for alcohol marketing leaders.

Tequila’s 2025 future: slower growth, stable supply, authenticity, global focus, and balanced offerings drive durable market success.

Dre & Snoop’s Still G.I.N. ad revives Sinatra & Davis Jr. via AI, bridging eras & artistry - timeless icons share a toast to innovation & legacy.

The 2025 vodka market faces steady volumes but tough competition. Brands refocus marketing, flavors, and collabs to keep consumers engaged.

Boost your alcohol sales with OhBEV’s comprehensive guide. Proven strategies, innovative marketing, and real-world case studies included!

Explore 2025's hottest cocktail trends, including the Paloma boom and innovative mixology techniques, essential for alcohol marketers aiming to thrive.

Discover how Johnnie Walker's collaboration with artist James Jean blends tradition and innovation in their Lunar New Year limited editions.

Discover how Ryan Reynolds' Aviation Gin ad cleverly spoofs Netflix's "Hot Frosty," showcasing the power of pop culture in alcohol marketing.

Explore how Johnnie Walker's 25-year "Keep Walking" campaign evolved into an iconic symbol, redefining alcohol marketing through progress and storytelling.

Discover how Martell's 'Defy Expectations' campaign boldly redefines cognac advertising, blending heritage and innovation to set new industry standards.

Discover how Campari's 'Ode to Cinema' campaign masterfully blends storytelling and mixology, giving insights for alcohol marketers on cinematic branding.

The US wine market is at a crossroads, facing challenges from declining volumes and shifting consumer behaviors.

Hennessy, the world's leading cognac brand, and LeBron James, four-time NBA champion and global icon, have announced the launch of the 'Hennessy Limited Edition by LeBron James'.

Corona has once again demonstrated its mastery in experiential marketing. Corona launched the "For Every Slice of Sun" campaign during the Annular Solar Eclipse of 2024.

Artificial Intelligence is taking the alcohol industry by storm! Embrace AI, or risk being left behind in this dynamic and rapidly evolving landscape.