ALCOHOL MARKETING NEWS, TRENDS AND ADVERTISING CAMPAIGNS

The rise of irreverent and provocative marketing strategies is reshaping the beverage industry, capturing consumer attention, and boosting sales. Here's how alcohol marketers can leverage this trend.

Mast-Jägermeister SE's collaboration with Pantone redefines its brand colors and sets a new benchmark for innovative marketing in the alcohol industry.

Moët Hennessy has taken a bold step into the American whisky market with the launch of SirDavis in collaboration with global icon Beyoncé Knowles-Carter

Miller Lite's advertising campaigns, marked by their wit, humor, and cultural relevance, have cemented Miller Lite as an icon in American pop culture.

The Macallan unveils an immersive Colour Collection pop-up at LAX, blending art, whisky, and digital engagement for travelers.

Elephant Gin secures future with new investor, Carl-Lambert Leisewitz, ensuring continued conservation efforts and brand stability.

Gallo invests in Ron del Barrilito, expanding its luxury spirits portfolio and becoming the rum's exclusive U.S. importer.

Own your brand, drive its success, and don’t delegate what matters most. It’s your brand, your responsibility, your victory.

Learn everything about wine measurements! Our guide covers bottle sizes, glassware, standard pours, and serving tips for an enhanced experience.

Martini, the epitome of Italian elegance and style, is setting the stage to redefine the modern aperitivo with its bold new global campaign.

Ketel One Botanical redefines summer luxury in its new ad, shifting to aspirational branding to captivate urban millennial women.

Bacardi Rum is amplifying its connection with music as a pivotal marketing strategy, launching an unparalleled partnership with global pop sensation Camila Cabello.

Hennessy redefines brand image with whimsical, stylish campaign, showcasing cocktail creativity and luxury appeal.

Stagecoach teams up with The New Bar to introduce non-alcoholic drinks, aligning with Gen Z's sober curiosity trend at this year's fest.

It can vary widely depending on numerous factors, including the type of drink, bottle or can chosen, the country and local laws, your strategic vision as a brand owner.