Alcohol Market Data and Forecasts

Baijiu is even “the world’s most consumed spirit by volume,” with 2025 revenue above $115B. Growth is fuelled by China’s rising incomes, deep cultural demand, and a boom in premium/luxury segments.

Discover how spirits, beer, and wine brands can outmaneuver tariffs, shelf bans, and surging costs in the 2025 trade war.

Stay ahead of tariff chaos: learn cross‐border deals, digital outreach, and more to save your bottom line in 2025.

2025 Rum Trends: Premium dark & spiced rums fuel growth as RTDs surge. Despite US challenges, marketers must innovate, educate & adapt.

Global cider is rising with premium craft, seasonal peaks, and local expansions. Marketers, gear up for robust growth in 2025.

Global 2025: Evolving tastes, mindful drinking, sustainability & new markets reshape beer, spirits, wine, sake, gin & RTDs.

Whiskey’s 2025 pivot: from supply glut and slower demand to targeted premiumization and bold strategies for alcohol marketing leaders.

Tequila’s 2025 future: slower growth, stable supply, authenticity, global focus, and balanced offerings drive durable market success.

The 2025 vodka market faces steady volumes but tough competition. Brands refocus marketing, flavors, and collabs to keep consumers engaged.

Boost your alcohol sales with OhBEV’s comprehensive guide. Proven strategies, innovative marketing, and real-world case studies included!

Discover 2026’s biggest cocktail trends, from the enduring reign of the Margarita and Mojito to the rise of Palomas, spritzes, espresso martinis, and globally inspired, low-ABV, wellness-driven drinks shaping the future of mixology.

The US wine market is at a crossroads, facing challenges from declining volumes and shifting consumer behaviors.

Sake Market 2025: Explore global trends, premiumization, and key insights fueling this centuries-old drink’s rapid global expansion.

An in-depth analysis of the booming non-alcoholic beverage market in Canada and the United States, offering strategic insights for alcohol brand marketing leaders and owners.

An in-depth analysis of the premium gin market, exploring current trends, challenges, and opportunities for alcohol brand marketing leaders and owners.

An in-depth analysis of the evolving Ready-to-Drink (RTD) market and its implications for the global alcohol industry.

Understanding the anticipated 18% decline in France's wine production and its implications for the global alcohol industry.