ALCOHOL MARKETING NEWS, TRENDS AND ADVERTISING CAMPAIGNS

Finlandia Vodka’s new global campaign, “It’s Soooooo Fine,” marks the brand’s first major push under Coca-Cola HBC ownership​.

Malibu’s “Clock Off” campaign with Brian Cox unites brand identity and real-life tension, reminding overworked consumers to reclaim fun.

Ryan Reynolds disrupts the wine world with Ugly Estates - 33% more wine, 100% less snob. See how “ugly” can be better!

Johnnie Walker’s new Black Ruby merges sweet berry notes & subtle smoke, offering a bold twist on classic Scotch for modern palates.

In "Once Upon a Time in Scotland," Harrison Ford humorously explores Glenmorangie’s Highland heritage in a playful new whisky campaign.

Discover how spirits, beer, and wine brands can outmaneuver tariffs, shelf bans, and surging costs in the 2025 trade war.

Stay ahead of tariff chaos: learn cross‐border deals, digital outreach, and more to save your bottom line in 2025.

2025 Rum Trends: Premium dark & spiced rums fuel growth as RTDs surge. Despite US challenges, marketers must innovate, educate & adapt.

MARTINI unveils new design & bold campaign for modern aperitivo. Bacardi invests in 160+ years of heritage, fueling future daytime sips!

Green River revives its whiskey legacy with the “Raise Your Spirits” campaign - led by a witty ghost to blend humor, heritage, and quality.

Maker's Mark's new “Perfectly Unreasonable” campaign merges heritage & bold innovation, inspiring authenticity in alcohol marketing.

Global cider is rising with premium craft, seasonal peaks, and local expansions. Marketers, gear up for robust growth in 2025.

Gabriel Macht and Bear Fight Whiskey’s bold ad sparks laughs and resonates with everyday “bear fights,” blending humor with authenticity.

Global 2025: Evolving tastes, mindful drinking, sustainability & new markets reshape beer, spirits, wine, sake, gin & RTDs.

Beer in 2025: Craft consolidation, NA brew boom, and global expansions shape a dynamic market. A must-read for marketing pros.

Whiskey’s 2025 pivot: from supply glut and slower demand to targeted premiumization and bold strategies for alcohol marketing leaders.

Tequila’s 2025 future: slower growth, stable supply, authenticity, global focus, and balanced offerings drive durable market success.

Dre & Snoop’s Still G.I.N. ad revives Sinatra & Davis Jr. via AI, bridging eras & artistry - timeless icons share a toast to innovation & legacy.

The 2025 vodka market faces steady volumes but tough competition. Brands refocus marketing, flavors, and collabs to keep consumers engaged.

Boost your alcohol sales with OhBEV’s comprehensive guide. Proven strategies, innovative marketing, and real-world case studies included!