Alcohol Brand Marketing Strategies, Campaigns and Trends

Hennessy Very Special Cocktails Launch Campaign

Hennessy’s RTS launch shows how premium spirits can enter casual occasions without weakening brand equity.

Hibiki's "Masterpiece of Japanese Artistry" Campaign Overview

How Hibiki's first global campaign signals a new era of luxury spirits marketing built on culture, craft, and cinematic storytelling.

Piper-Heidsieck's "Twist the Script": A Masterclass in Brand Marketing

Discover how Piper-Heidsieck's "Twist the Script" campaign masterfully weaves its rich heritage with contemporary art to redefine luxury branding

Johnnie Walker x Squid Game Collaboration

Discover how Johnnie Walker's limited-edition collaboration with Netflix's Squid Game offers strategic insights for alcohol marketing leaders on brand partnerships and cultural relevance.

An Experiential Marketing in the Alcohol Industry: Corona's Campaign

Corona has once again demonstrated its mastery in experiential marketing. Corona launched the "For Every Slice of Sun" campaign during the Annular Solar Eclipse of 2024.

LeBron & Hennessy - A New Era of Cultural Collaboration

Hennessy, the world's leading cognac brand, and LeBron James, four-time NBA champion and global icon, have announced the launch of the 'Hennessy Limited Edition by LeBron James'.

Storytelling in Alcohol Marketing - Campari's Cinematic "Ode to Cinema" Campaign

Discover how Campari's 'Ode to Cinema' campaign masterfully blends storytelling and mixology, giving insights for alcohol marketers on cinematic branding.

Cognac Advertising - Martell Blue Swift's "Defy Expectations" Campaign

Discover how Martell's 'Defy Expectations' campaign boldly redefines cognac advertising, blending heritage and innovation to set new industry standards.

Johnnie Walker's "Keep Walking" Campaign Overview

Explore how Johnnie Walker's 25-year "Keep Walking" campaign evolved into an iconic symbol, redefining alcohol marketing through progress and storytelling.

Ryan Reynolds' Aviation Gin Ad Spoofs Hot Frosty

Discover how Ryan Reynolds' Aviation Gin ad cleverly spoofs Netflix's "Hot Frosty," showcasing the power of pop culture in alcohol marketing.

Johnnie Walker's Lunar New Year Bottle Design

Discover how Johnnie Walker's collaboration with artist James Jean blends tradition and innovation in their Lunar New Year limited editions.

Dre & Snoop with Sinatra & Davis - Still GIN AI Commercial

Dre & Snoop’s Still G.I.N. ad revives Sinatra & Davis Jr. via AI, bridging eras & artistry - timeless icons share a toast to innovation & legacy.

Maker’s Mark Kicks Off ‘Perfectly Unreasonable’ Storytelling Campaign

Maker's Mark's new “Perfectly Unreasonable” campaign merges heritage & bold innovation, inspiring authenticity in alcohol marketing.

MARTINI's New Design & Campaign Backed by Bacardi

MARTINI unveils new design & bold campaign for modern aperitivo. Bacardi invests in 160+ years of heritage, fueling future daytime sips!

Bear Fight Whiskey’s Ad Campaign with Gabriel Macht

Gabriel Macht and Bear Fight Whiskey’s bold ad sparks laughs and resonates with everyday “bear fights,” blending humor with authenticity.

Johnnie Walker's Black Ruby Overview

Johnnie Walker’s new Black Ruby merges sweet berry notes & subtle smoke, offering a bold twist on classic Scotch for modern palates.

Glenmorangie Whisky Campaign With Harrison Ford

In "Once Upon a Time in Scotland," Harrison Ford humorously explores Glenmorangie’s Highland heritage in a playful new whisky campaign.

Chivas Regal’s Ferrari Pit Crew Campaign

Chivas Regal’s new campaign brings together Formula 1 star power and the unsung heroes behind the scenes in a stirring tribute.

Grey Goose x Zoë Saldaña Hôtel Campaign Overview

Grey Goose’s Hôtel campaign – starring actress Zoë Saldaña – serves as a prime example of brand-led growth in the ultra-premium spirits category.

Ryan Reynolds’ Ugly Estates Launch Campaign

Ryan Reynolds disrupts the wine world with Ugly Estates - 33% more wine, 100% less snob. See how “ugly” can be better!