We track how the brand and category are discussed, not just how often.
Meaning is prioritized over mention count.
Emerging themes are examined for alignment or tension with brand intent.
Small shifts are taken seriously.
Listening includes how alternatives are framed and compared.
Relative position is monitored continuously.
Potential compliance, reputational, or perception risks are flagged early.
Response is proactive, not reactive.
Social media listening is often reduced to sentiment scores and volume tracking. In alcohol, this misses the point. The most important signals are subtle - shifts in language, emerging misconceptions, or early signs of category fatigue.
This service uses social listening as a diagnostic tool. Attention is placed on interpretation rather than dashboards, helping brands detect risk, opportunity, and drift before they become visible problems.
We track how the brand and category are discussed, not just how often.
Meaning is prioritized over mention count.
Emerging themes are examined for alignment or tension with brand intent.
Small shifts are taken seriously.
Listening includes how alternatives are framed and compared.
Relative position is monitored continuously.
Potential compliance, reputational, or perception risks are flagged early.
Response is proactive, not reactive.
Findings are converted into clear guidance for marketing and brand teams.
Listening informs action, not reports.
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