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Benefits of Our Creative Label Design

Regulatory Structure & Information Hierarchy

Mandatory elements are organized to satisfy legal requirements without obscuring brand clarity.

Order and proportion are deliberate, not reactive.

/01
/02

Brand Signal & Shelf Read

Visual cues are designed to communicate position at distance and in clutter.

The label is judged in real retail conditions, not isolation.

/03

Material, Finish & Print Feasibility

Design choices account for substrates, finishes, and production tolerances.

What cannot be reliably printed is not specified.

/04

Market & SKU Adaptability

Labels are designed to flex across regions, formats, and extensions.

Future variation is anticipated, not patched later.

Deliverables

  • Labels must pass approval across markets
  • Shelf clarity and hierarchy are critical
  • Future SKUs or regions are planned
  • Previous revisions caused delay or dilution

Label design is one of the most constrained and consequential decisions an alcohol brand makes. A label must communicate meaning instantly while accommodating regulatory requirements that vary by market and evolve over time. When aesthetics and compliance are treated separately, delay and dilution follow.

This service treats label design as both communication and control. Visual decisions are made in parallel with legal structure, production reality, and shelf behavior to ensure the label can be approved, printed, distributed, and recognized without compromise.

WORKSTREAMS

/01

Regulatory Structure & Information Hierarchy

Mandatory elements are organized to satisfy legal requirements without obscuring brand clarity.

Order and proportion are deliberate, not reactive.

/02

Brand Signal & Shelf Read

Visual cues are designed to communicate position at distance and in clutter.

The label is judged in real retail conditions, not isolation.

/03

Material, Finish & Print Feasibility

Design choices account for substrates, finishes, and production tolerances.

What cannot be reliably printed is not specified.

/04

Market & SKU Adaptability

Labels are designed to flex across regions, formats, and extensions.

Future variation is anticipated, not patched later.

/05

Approval & Revision Resilience

Systems are built to withstand regulatory feedback without losing coherence.

Iteration does not equal erosion.

RECENT CASE
STUDIES

BELUGA

The Beluga Vodka omni-channel campaign delivered over 8.5 million impressions across TV, OOH, Meta, and YouTube, with a combined reach of approximately 1.6 million unique viewers. Read more...
Launched 15s bumper ads and Reels, optimized for mobile attention spans and emotional cues

HENNESSY

Revolutionized Hennessy's digital presence concept with a meticulously crafted, sophisticated web design, and an immersive WebGL caustics effect, blending heritage with cutting-edge technology for an engaging user experience. Read more...

HEAVENSAKE

Crafted a refined HEAVENSAKE brand book, seamlessly blending Japanese minimalism with French elegance to establish a cohesive visual identity, tone of voice, and design system. Read more...
Integrated a captivating 3D commercial for HeavenSake website, elevating user engagement through immersive visual storytelling

KHOR

Elevated KHOR vodka to global prominence with innovative visual communication, UX/UI design, website development, and strategic campaigns, securing its position as the 2nd best-selling vodka worldwide for two consecutive years. Read more...
3D motion commercial for Khor, announcing its global bartender competition - a blend of artistry and excitement

OREANDA

Transformed OREANDA's digital presence with a comprehensive strategy, engaging photoshoots, 3D bottle designs, elegant web design, and website development, alongside managing its online reputation to elevate the brand's market position. Read more...
Crafted captivating motion advertising for OREANDA, showcasing its fresh digital communication strategy

DEL DUEÑO

Devised a comprehensive marketing strategy for Del Dueño rum, including 3D bottle creation, unified visual and verbal communication, web design, and website development to elevate the brand's digital presence.
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Alcohol marketing agency

ingredients

Hennessy, Absolut, Johnnie Walker and many other brands perform at a high level over and over again. Why? It's not about the budget, but because of the 360 brand marketing excellence. And we have the right ingredients for this kind of success.
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