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Expanding into a new market requires more than just great liquid - it demands a strategic approach that aligns with consumer preferences, regulatory landscapes, and distribution realities. When Global Spirits set its sights on the U.S. market, they partnered with OhBEV to navigate the complexities of market entry.

Through tailored consumer insights, regulatory planning, and distribution strategy, Global Spirits successfully launched in key metropolitan markets, securing placements in 250+ on-premise accounts within the first six months. Their U.S. expansion not only drove significant sales growth but also positioned the brand as a rising player in the craft aperitif category.

Why a Market Entry Strategy is Essential

Data-Driven Market Selection

Identify the most lucrative markets for expansion based on consumer demand, competitive landscape, and regulatory feasibility.

/01
/03

Localized Brand Positioning

Adapt your brand messaging, packaging, and marketing strategy to resonate with local consumers and cultural nuances.

/02

Regulatory & Compliance Mastery

Navigate complex alcohol laws, import regulations, and licensing requirements to ensure a seamless market entry.

/04

Optimized Distribution Strategy

Secure the right partnerships with distributors, importers, and retail chains to maximize availability and sales.

Deliverables

/Market Feasibility Report

A comprehensive analysis of potential markets, including size, consumer preferences, competitive landscape, and regulatory challenges.

/Go-To-Market (GTM) Strategy

A step-by-step roadmap outlining how to enter the market, from regulatory approvals to pricing, placement, and promotion.

/Regulatory & Licensing Guidance

Detailed support in obtaining permits, complying with labeling laws, and adhering to market-specific alcohol regulations.

/Trade & Distribution Strategy

Custom recommendations on the best importers, distributors, and retail channels for your brand.

/Localized Marketing Plan

A tailored brand messaging and promotional strategy designed to capture consumer attention and drive trial in the new market.

Why a Market Entry Strategy is Essential

Data-Driven Market Selection

Identify the most lucrative markets for expansion based on consumer demand, competitive landscape, and regulatory feasibility.

/01
/02

Regulatory & Compliance Mastery

Navigate complex alcohol laws, import regulations, and licensing requirements to ensure a seamless market entry.

/03

Localized Brand Positioning

Adapt your brand messaging, packaging, and marketing strategy to resonate with local consumers and cultural nuances.

/04

Optimized Distribution Strategy

Secure the right partnerships with distributors, importers, and retail chains to maximize availability and sales.

Deliverables

/Market Feasibility Report

A comprehensive analysis of potential markets, including size, consumer preferences, competitive landscape, and regulatory challenges.

/Go-To-Market (GTM) Strategy

A step-by-step roadmap outlining how to enter the market, from regulatory approvals to pricing, placement, and promotion.

/Regulatory & Licensing Guidance

Detailed support in obtaining permits, complying with labeling laws, and adhering to market-specific alcohol regulations.

/Trade & Distribution Strategy

Custom recommendations on the best importers, distributors, and retail channels for your brand.

/Localized Marketing Plan

A tailored brand messaging and promotional strategy designed to capture consumer attention and drive trial in the new market.

Alcohol marketing agency

ingredients

Hennessy, Absolut, Johnnie Walker and many other brands perform at a high level over and over again. Why? It's not about the budget, but because of the 360 brand marketing excellence. And we have the right ingredients for this kind of success.
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content production

CLICK TO DISCOVER
At OhBEV, innovation, creativity, and strategic insight are not just values; they are the pillars of our approach to alcohol marketing.

We pride ourselves on shattering clichés and delivering unique, data-driven solutions that resonate deeply with consumers. As ambassadors of change, we ensure every brand's story is not only heard but felt, crafting narratives that stand the test of time.

HENNESSY

Revolutionized Hennessy's digital presence concept with a meticulously crafted, sophisticated web design, and an immersive WebGL caustics effect, blending heritage with cutting-edge technology for an engaging user experience. Read more...

HEAVENSAKE

Crafted a refined HEAVENSAKE brand book, seamlessly blending Japanese minimalism with French elegance to establish a cohesive visual identity, tone of voice, and design system. Read more...
Integrated a captivating 3D commercial for HeavenSake website, elevating user engagement through immersive visual storytelling

KHOR

Elevated KHOR vodka to global prominence with innovative visual communication, UX/UI design, website development, and strategic campaigns, securing its position as the 2nd best-selling vodka worldwide for two consecutive years. Read more...
3D motion commercial for Khor, announcing its global bartender competition - a blend of artistry and excitement

OREANDA

Transformed OREANDA's digital presence with a comprehensive strategy, engaging photoshoots, 3D bottle designs, elegant web design, and website development, alongside managing its online reputation to elevate the brand's market position. Read more...
Crafted captivating motion advertising for OREANDA, showcasing its fresh digital communication strategy

DEL DUEÑO

Devised a comprehensive marketing strategy for Del Dueño rum, including 3D bottle creation, unified visual and verbal communication, web design, and website development to elevate the brand's digital presence.
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